Case study
The grass is greener for LIC, thanks to Service Dynamics expertise
A smart Atlassian server-to-cloud migration strategy delivers results for LIC

LIC is an agri-tech and herd improvement co-operative which empowers livestock farmers through the delivery of superior genetics and technology. They have been improving the lives of our farmers for more than 100 years. Innovation and co-operation are at the heart of what they do.
LIC is one of the New Zealand agricultural sector’s largest private investors in R&D and new product development. More than 10,000 bull calves have been tagged by LIC as part of its Sire Proving Scheme (SPS) which commenced in 1961.
Background
LIC had taken the big steps of migrating from a locally deployed Atlassian Server environment to the Atlassian Cloud but found themselves stuck trying to extract the most value from their Atlassian eco-system.
LIC needed to;
- Improve the maturity of their Service Management processes,
- Increase the use of their CMDB and to deliver real asset management,
- Broaden the support and services provided, internally, to their business, and
- To improve their product and process skills, in line with industry best practices.
Solution
LIC engaged Service Dynamics, and in just over six months, working together we have;
- Designed, documented and implemented a business aligned Change Enablement process,
- Guided the design and implementation of first phase of a CMDB,
- Developed a new Work Request process, enabling customer submitted product and solution ideation, with automated alignment and linkage to existing Software Development projects,
- Implemented a support and advice program, where the LIC systems analysts can leverage the experience and expertise of the Service Dynamics team.
Impact
After engaging with Service Dynamics, the LIC team are:
- More effectively engaging with and using the Atlassian ecosystem,
- Driving more value from the tools, by delivering best practice Service Management processes,
- Adding good practice and governance around the technologies and processes within the technology portfolio, and
- Engaging with their key stakeholders and customers more effectively.
The Service Dynamics team have helped us engage with and use our Atlassian environment much more effectively and drive more seamless system and process integrations between different parts of our organization. Our new ways of engaging and using the technologies and processes will unlock significant opportunities in supporting and delivering outcomes to every aspect of our business.
Mike Joyes, Platform and Operations Manager | LIC
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