--- title: The grass is greener for LIC, thanks to Service Dynamics expertise description: LIC had migrated from a local server environment to the Atlassian Cloud but needed to maximise value from their Atlassian eco-system.  image: https://www.servicedynamics.co.nz/hubfs/LIC_Dairy.png --- [![Service Dynamics Logo - White](https://www.servicedynamics.co.nz/hs-fs/hubfs/Service%20Dynamics%20Logo%20-%20White.png?width=885&height=342&name=Service%20Dynamics%20Logo%20-%20White.png)](https://www.servicedynamics.co.nz) [![Service Dynamics Logo](https://www.servicedynamics.co.nz/hs-fs/hubfs/Service%20Dynamics%20Logo.jpg?width=885&height=342&name=Service%20Dynamics%20Logo.jpg) Service Dynamics Logo - White](https://www.servicedynamics.co.nz) ![Service Dynamics Logo](https://www.servicedynamics.co.nz/hubfs/Service%20Dynamics%20Logo.jpg) - [Services](https://www.servicedynamics.co.nz/services) - [Solutions](https://www.servicedynamics.co.nz/solutions) - [IT Service Management](https://www.servicedynamics.co.nz/solutions/it-service-management) - [Enterprise Service Management](https://www.servicedynamics.co.nz/solutions/enterprise-service-management) - [Process Mapping & Automation](https://www.servicedynamics.co.nz/partners/flowingly) - [Discovery & IT Asset Management](https://www.servicedynamics.co.nz/solutions/it-asset-management) - Cherwell Migration - [Cherwell Migration Service](https://www.servicedynamics.co.nz/partners/cherwell-migration-service) - [Cherwell to ServiceNow Migration](https://www.servicedynamics.co.nz/cherwell-servicenow-migration) - [Cherwell to JSM Migration](https://www.servicedynamics.co.nz/cherwell-jsm-migration) - [Cherwell to Ivanti Migration](https://www.servicedynamics.co.nz/cherwell-ivanti-migration) - [Cherwell to HaloITSM Migration](https://www.servicedynamics.co.nz/cherwell-migration-haloitsm) - [Atlassian Managed Services](https://www.servicedynamics.co.nz/atlassian-managed-services) - [ServiceNow Managed Services](https://lp.servicedynamics.co.nz/servicenow-managed-services) - [Partners](https://www.servicedynamics.co.nz/partners) - [ServiceNow](https://www.servicedynamics.co.nz/partners/servicenow) - [ServiceNow ITAM Assessment](https://www.servicedynamics.co.nz/servicenow-itam-assessment) - [Atlassian](https://www.servicedynamics.co.nz/partners/atlassian) - [Atlassian Training](https://lp.servicedynamics.co.nz/atlassian-training-partner) - [Atlassian Service Collection](https://lp.servicedynamics.co.nz/atlassian-service-collection) - [Atlassian Teamwork Collection](https://blog.servicedynamics.co.nz/introducing-atlassians-teamwork-collection) - [Atlassian License Assessment](https://lp.servicedynamics.co.nz/atlassian-license-assesment) - [Atlassian Managed Services](https://www.servicedynamics.co.nz/atlassian-managed-services) - [Academic License Discount](https://www.servicedynamics.co.nz/atlassian-academic-license) - [Non-Profit License Discount](https://www.servicedynamics.co.nz/atlassian-community-license) - [HaloITSM](https://www.servicedynamics.co.nz/partners/haloitsm) - [HaloPSA](https://lp.servicedynamics.co.nz/partners/halopsa) - [Atera](https://lp.servicedynamics.co.nz/partners/atera) - [Atera ROI Guarantee](https://lp.servicedynamics.co.nz/atera-autonomous-it-guarantee) - [Ivanti](https://www.servicedynamics.co.nz/partners/ivanti) - [Cherwell Service Management](https://www.servicedynamics.co.nz/partners/cherwell-service-management) - [Flowingly](https://www.servicedynamics.co.nz/partners/flowingly) - [Checklist Pro](https://lp.servicedynamics.co.nz/partners/checklist-pro) - [Virima](https://www.servicedynamics.co.nz/partners/virima) - [BeyondTrust](https://www.servicedynamics.co.nz/partners/beyondtrust) - Resources - [Resource Hub](https://www.servicedynamics.co.nz/resources) - [Blog](https://blog.servicedynamics.co.nz) - [About Us](https://www.servicedynamics.co.nz/about) [Get in touch](https://www.servicedynamics.co.nz/contact) ###### Case study # The grass is greener for LIC, thanks to Service Dynamics expertise ##### A smart Atlassian server-to-cloud migration strategy delivers results for LIC ![LIC - Livestock Improvment](https://www.servicedynamics.co.nz/hubfs/LIC-Logo-TM.svg "LIC - Livestock Improvment") ![Gold Solution Partner](https://www.servicedynamics.co.nz/hs-fs/hubfs/Gold%20Solution%20Partner@2x-1.png?width=300&height=100&name=Gold%20Solution%20Partner@2x-1.png "Gold Solution Partner") *LIC is an agri-tech and herd improvement co-operative which empowers livestock farmers through the delivery of superior genetics and technology. They have been improving the lives of our farmers for more than 100 years. Innovation and co-operation are at the heart of what they do.* *LIC is one of the New Zealand agricultural sector’s largest private investors in R&D and new product development. More than 10,000 bull calves have been tagged by LIC as part of its Sire Proving Scheme (SPS) which commenced in 1961.* ### Background LIC had taken the big steps of migrating from a locally deployed Atlassian Server environment to the [Atlassian](https://www.servicedynamics.co.nz/partners/atlassian)[Cloud](https://www.servicedynamics.co.nz/partners/atlassian) but found themselves stuck trying to extract the most value from their Atlassian eco-system.  LIC needed to;  - Improve the maturity of their Service Management processes, - Increase the use of their CMDB and to deliver real asset management, - Broaden the support and services provided, internally, to their business, and - To improve their product and process skills, in line with industry best practices. ### Solution LIC engaged Service Dynamics, and in just over six months, working together we have;  - Designed, documented and implemented a business aligned Change Enablement process, - Guided the design and implementation of first phase of a CMDB, - Developed a new Work Request process, enabling customer submitted product and solution ideation, with automated alignment and linkage to existing Software Development projects, - Implemented a support and advice program, where the LIC systems analysts can leverage the experience and expertise of the Service Dynamics team. ### Impact After engaging with Service Dynamics, the LIC team are:   - More effectively engaging with and using the Atlassian ecosystem, - Driving more value from the tools, by delivering [best practice Service Management processes](https://www.servicedynamics.co.nz/solutions/it-service-management), - Adding good practice and governance around the technologies and processes within the technology portfolio, and - Engaging with their key stakeholders and customers more effectively.   [Learn More About Our Work With Atlassian](https://www.servicedynamics.co.nz/partners/atlassian) > The Service Dynamics team have helped us engage with and use our Atlassian environment much more effectively and drive more seamless system and process integrations between different parts of our organization. Our new ways of engaging and using the technologies and processes will unlock significant opportunities in supporting and delivering outcomes to every aspect of our business. **Mike Joyes, Platform and Operations Manager | LIC** ## Ready to learn more about how Service Dynamics and the Atlassian ecosystem can boost your business? [Get in touch with us](https://www.servicedynamics.co.nz/contact) Latest news & articles ## Our Insights [What's new in Halo: the 2026 Final Release](https://blog.servicedynamics.co.nz/whats-new-in-halo-q4-2026) #### [What's new in Halo: the 2026 Final Release](https://blog.servicedynamics.co.nz/whats-new-in-halo-q4-2026) Halo closes out 2026 with a reworked AI configuration area, tighter CMDB governance, a more capable Self-Service Portal ... 6 October, 2026 [Understanding ITSM and ITOM](https://blog.servicedynamics.co.nz/understanding-itsm-and-itom) #### [Understanding ITSM and ITOM](https://blog.servicedynamics.co.nz/understanding-itsm-and-itom) Why is understanding ITSM and ITOM important? Every organisation that relies on technology, which today means almost eve... 16 August, 2026 [Are your medical devices safe from cyber-attacks?](https://blog.servicedynamics.co.nz/are-your-medical-devices-safe-from-cyber-attacks) #### [Are your medical devices safe from cyber-attacks?](https://blog.servicedynamics.co.nz/are-your-medical-devices-safe-from-cyber-attacks) Medical device cyber-security requirements are the technical and operational rules that hospitals and manufacturers must... 7 August, 2026 [![Service Dynamics Logo - White](https://www.servicedynamics.co.nz/hubfs/Service%20Dynamics%20Logo%20-%20White.png)](https://www.servicedynamics.co.nz/) Service Dynamics is a New Zealand-based IT Service Management (ITSM) and Enterprise Service Management (ESM) consultancy. Service Dynamics specializes in consulting, implementation, and managed optimisation for HaloITSM, Jira Service Management (Atlassian), ServiceNow, and Ivanti across NZ enterprise and public sector organisations. [linkedin](https://www.linkedin.com/company/service-dynamics-nz/) [share-alt](https://blog.servicedynamics.co.nz) [envelope](https://www.servicedynamics.co.nz/contact) © 2026 Service Dynamics. All Rights Reserved. - [Privacy](https://www.servicedynamics.co.nz/privacy-policy) - [Site Map](https://www.servicedynamics.co.nz/sitemap.xml) - [Entity map](https://www.servicedynamics.co.nz/entitymap.html) COMPANY [Services](https://www.servicedynamics.co.nz/services) [Solutions](https://www.servicedynamics.co.nz/solutions) [Blog](https://blog.servicedynamics.co.nz) [Resources](https://www.servicedynamics.co.nz/resources) CASE STUDIES [Case Study - Foodstuffs](https://www.servicedynamics.co.nz/case-studies/foodstuffs) [Case Study - L.I.C](https://www.servicedynamics.co.nz/case-studies/lic) [Case Study - The Warehouse Group](https://www.atlassian.com/customers/the-warehouse-group) EXPERTS IN [IT Service Management - ITSM](https://www.servicedynamics.co.nz/solutions/it-service-management) [Discovery and IT Asset Management](https://www.servicedynamics.co.nz/solutions/it-asset-management) [Enterprise Service Management - ESM](https://www.servicedynamics.co.nz/solutions/enterprise-service-management) [IT Service Desk Solutions for SME](https://www.servicedynamics.co.nz/solutions) CONTACTS New Zealand: [0508 721 070](tel:0508721070) Australia: [1800 940 571](tel:1800940571) International: [+64 21 22 88 758](tel:0064212288758) Support: [ServiceDesk](https://servicedynamics.atlassian.net/servicedesk/) Sales: [sales@servicedynamics.co.nz](mailto:sales@servicedynamics.co.nz) General Enquiries: [info@servicedynamics.co.nz](mailto:info@servicedynamics.co.nz) [![Approved Supplier for the Government of New Zealand](https://www.servicedynamics.co.nz/hubfs/NZ_Govt_Marketplace.svg)](https://marketplace.govt.nz/) Approved Supplier for the Government of New Zealand [![New Zealand Made - Service Logo](https://www.servicedynamics.co.nz/hs-fs/hubfs/NZ_Service_Logo_white.png?width=80&height=71&name=NZ_Service_Logo_white.png)](https://membership.buynz.org.nz/ServiceDynamicsLimited)